Why you should recycle content

Doubling down on your best moments.

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As some of you might know from following me on Exposed Brick DC, I am on vacation this week. But that isn’t stopping me from whipping up this newsletter because I genuinely enjoy writing it!

If I wasn’t totally checked out this week, I would have been more proactive about recycling content– just to keep the momentum going. Recycling content is traditionally something I have shied away from but lately I have been more open to it for two reasons:

• Not all of your followers see all of your content

• Repetition is key for recall

Also I have started to see other creators do this really well. Including one creator who won’t shut up about a vintage Goyard trunk and now I am hooked on following her.

Let’s dig into what this means:

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