Reels top tips

Final thoughts from my conversation with Meta

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One of my very first newsletters referenced a one-on-one call I had with a rep from Meta. Earlier this summer, Meta was reaching out to creators and offering to answer any questions they had about creating reels. Since that conversation, I have received a series of emails from Meta about best practices. The most recent email is a list of “reels top tips.” I will share all 12 tips later in this post but the themes are pretty simple: keep it simple, hook ‘em early and keep ‘em, and audio is key.

Plus just a few good rules of thumb when it comes to constructing reels.

Let’s dive in.

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