Is this thing on?

My first attempt at showing you how to build a brand on social media.

Last week I had coffee with a political consultant who works with creators on political campaigns. She said, “If you don’t understand how video works, you don’t understand modern social media.” Harsh but IMO, true. TikTok did not invent the concept of short form video but they certainly repositioned it as the front leader for how we consume content.

Leading with video can feel scary but luckily, there are several ways to try. My advice? Start with Instagram stories. Stories are a great place to experiment without pressure because anything you create will disappear in 24 hours.

Will you try video this week?

Let’s dive into how you can level up your social media this week.