Getting vulnerable

Creating content on bad days

Welcome to Exposed Brick DC Pulse, a weekly newsletter for real estate professionals in the DMV looking to build their brand on social media. In addition to strategy, paid subscribers get access to topical content ideas ready to share with their audience. Think of it as a living drafts folder for all of the content I don’t have time to post on EBDC. Ready to subscribe? Tap the button below.

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This has been a heavy week.

Given what is going on in the world, it has been difficult to concentrate on creating content and frankly, I have felt a bit uninspired. I have found myself scrolling through my feed, reviewing my own content and thinking, “I don’t even like this, this isn’t any good, etc.” I know this isn’t true but these feelings made me try something new this week that was outside of my comfort zone.

I think oftentimes as a real estate professional there is a lot of pressure paint the perfect picture. Whether it be finding the perfect home for a client, sourcing the perfect piece of furniture, or securing the lowest interest rates possible, there is the desire to show your audience you are doing well and your clients are thriving.

But what if you aren’t thriving?

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